New York Mets Social Media Branding

I chose to to the New York Mets baseball team.

1. What five words would you use to describe the brand before looking at the social media accounts?

“Little Brother”, Underachieving, Queens, David Wright, Noah Syndergaard

2.Does the team have consistency, authenticity and personality across the platforms?

The Mets post their content on all of their platforms, with Twitter having more game updates. They are consistent in keeping fans up to date on players on the national stage (sports illustrated cover), and creating content that provides one on one access to current and past players. I wouldn’t say their branding across platforms is really unique, but they do do some cool creatives that I will highlight later. I would say the Mets personality focuses on its players and highlights each players achievements. They use the hashtag #LGM the most on all their platforms this season.

3. Does the team have unique/eye-catching creative to support their brand?

I think the Mets have both good and bad creative. Two examples of their good creative is their photos below. These photos are simple, clear and use a unique backdrop to highlight the players in each photo. I thought the use of the blue, cloudy sky and the fireworks photoshoot were awesome to show current players on the roster.

An example of the bad creative though is when they start to use graphic design. Personally, I think the design of this spring training theme is way too dark and takes away from the accomplishments of this player. The “miami vice” colors along with a dark backdrop make it look tacky. The next one I thought was ok, but pretty basic. I think their graphic design could use an update.

4. Does the team interact with fans/followers?

The team does not interact with fans much. The only platform where they do interact with fans is on Twitter. Even on Twitter, they are very basic replies to fans tweeting their kid’s picture wearing mets gear. The mets usually reply with a “he’ll be a star” or an emoji along with the hashtag #LGM. They could take their interaction to another level.

5. What five words would you use to describe the brand if you ONLY look at their social media accounts? Why would you choose these words? (Provide examples/screenshots)

Photogenic, Potential, History, Bad Design, New York.

Examples:

After reviewing posts from Instagram and Twitter, I came with the same conclusions that I stated earlier. I think the Mets do some good things and some bad things. I think their team has potential and I like how they are highlighting a variety of players, not just their stars like Pete Alonso and Syndergaard. I think their photography is fantastic, but I think their graphic design is sub-par. Their typography is lackluster and their color schemes could be improved in a lot of their posts. I also think that the Mets should be more interactive with fans, especially on Twitter.