Personal Social Media Monitoring

48 Hour Social Media Tracking

Day 1:

12:00-12:30 AM – Late night surfing before bed, splitting time between twitter and instagram

10:30 AM – Between classes I spent about 20 minutes on Twitter to catch up on sporting news from the previous day

3:00 PM – After all my classes were over, I spent 10 minutes on Snapchat and another 10 minutes on instagram, surfing out of boredom.

8:00 PM – After I get home from work I spend another 20 minutes between Twitter and Instagram, catching up on football news from the day, looking at NFL/college rumors and new hires. Overall I spent about 1.5 hours on social media on day one.

Day 2:

12:00-12:45 AM – More surfing on Twitter but tonight I spent more time watching random Youtube videos, mostly comedic.

10:00 AM – Went on snapchat for 5 minutes waiting for coffee and spent another 10 on Twitter as I drank the coffee.

2:00 PM – 20 minutes looking at football updates, Michigan football news and college coaching news.

5:00 PM – Spent 15 minutes on Instagram after work looking at random sporting event news and memes.

8:00 PM Spent 30 minutes on Youtube looking at football videos. Overall I spent just under 2 hours on social media for day two.

So after two days of tracking, I spent 3.5 hours on social media

It was interesting to find out what kind of habits I have when it comes to social media usage. I use almost all the major platforms. I use Twitter, Instagram, Snapchat and Youtube. Twitter would be my most used platform because you kind find up to date information fast. Twitter also helps for the coaching profession. You can find information about other teams instantly, which can help in certain situations. I use Instagram the second most, but that is mostly to see what my friends are up to and to find funny videos. When I check social media, I would say 75% of the time is out of boredom. Usually it was after class, at the end of the day, or when I was in bed about to go to sleep. I use and like twitter the most but because I check out of boredom I find myself going on Instagram more that I thought I did. Instagram is really easy to get lost in because you can update it instantly and find 10 new posts that are usually funny videos that keep you locked on to the screen.

The biggest trend I found was that I tended to use it around the same times every day. The biggest shock to me was the amount of time I spent before bed on social media. I knew I spent a lot of time before bed but I didn’t know I spent 45 minutes on my phone before falling asleep. Besides that, I was surprised to see how little I spent on social media in the morning/early afternoon. But a lot of my time was spent in the evening and after work. I try to stay off my phone during class, so that explains why I am not on my phone during the day. But after work, when I am trying to to homework, I will definitely be on my phone more to distract myself from my school work. I am a procrastinator when it comes to homework and my phone becomes a perfect distraction late at night. At night it is super easy to spend 20 minutes on social media and then go back to my homework. But when I do this two or three times, this adds up and takes time out of what I should be doing.

I would have to say over half of my time on social media is spent dealing with sports or sports business. When I am on social media at work, a lot of the time it is to find out information for a coach or to find interesting stats about the team and our opponents. I follow a lot of sport media, sport culture and sport business accounts, so a lot of my feed is filled with sport related images/topics. Whether it is Bleacher Report, ESPN, Pro Football Focus, NFL Update, or my favorite sports teams, they are always posting multiple times a day with new information or behind the scenes videos that keeps me interested. I did not make any purchases on ads that I saw.